AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

BrandPilot AI (CSE:BPAI) landed five new deals for enterprise trials and audit engagements, including with a US-based Fortune 50 healthcare benefits provider serving more than 115 million people ...

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The AO compared per-location payments to different vendors to allege excessiveness. The Tribunal held that such comparisons lack statutory backing when parties are unrelated and services differ in ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...

Marketing is a primary factor in the successes and failures of the products and services that small businesses offer. In order to measure how effective a company's marketing efforts are, and to ...

AI’s branding risk. AI-generated content can weaken brand identity over time and create inconsistencies that confuse customers and erode trust. Defining AI’s role. Without clear guidelines, AI use in ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. Marketing tactics such as content creation, a well-designed website, email ...

Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. When it comes to marketing, nonprofits often get the short end of ...