Untoro adds that long-term value depends on integration. If cats are used solely to increase engagement metrics, the tactic risks becoming superficial. When developed as mascots or narrative devices ...

In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.

Australian supermarket giant Woolworths has pulled back on the scripted personality of its AI-powered customer service assistant, Olive, after users reported the bot veering into awkward family ...

In The Visitors, he gathers his musician friends for a 64-minute, single-take performance inside an old house in upstate New York. Each musician plays alone in a separate room, creating a portrait of ...

Of course, the health risks are glaring. But drowning every dish in sodium also mutes the palate, then everything tastes vaguely the same, and you keep adding more salt to get the kick. The Health ...

The UK’s VCCP has emerged triumphant at the Campaign Big Global Awards today as the most-decorated shop, winning six trophies.

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CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign. Nice choice! This is premium ...

WPP has unveiled a new strategy, called Elevate28, to turn around its fortunes within three years, with a focus on four core divisions and four regions globally.

Omnicom and Interpublic shed 8,200 roles across the two groups last year, in the run-up to the completion of their merger and a subsequent restructure in December. Omnicom’s annual report showed its ...

The point when Sorin Patilinet realised the marketing profession had started to get serious about meaningfully integrating AI ...

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.