When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

A data-driven analysis revealing patterns that challenge everything we thought we knew about viral content New Delhi [India], February 18: Shekhar Natarajan, Founder and CEO of Orchestro.AI, ...

Table 1 provides a taxonomy of the most commonly used video quality metrics. On the extreme left is subjective Mean Opinion Score (MOS) computed with actual viewers rating videos on a scale from 1 to ...

More than short-term quantitative results, PR aims for longevity. Its purpose is to shape how a brand is understood, trusted, remembered and connected with.

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...

Through literature review and collaborative design, we propose the Focus, Activity, Statistic, Scale type, and Reference (FASStR) framework to provide a systematic approach to health care operation ...

Last week's Metrics Insider, by ComScore Chief Research Officer Josh Chasin, does an excellent job of laying out one of the major issues facing online advertising: the lack of measurement ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...