AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

Marketing audits are designed to accelerate momentum by ensuring your strategy and systems are headed in the right direction.

Accountability is not, and should not be, unique to marketing. It exists in all professions. Physicians are accountable for their diagnoses, assistants are accountable for the messages they route, ...

Digital marketing now accounts for over 50% of marketing spending,according to a 2021 report from the American Marketing Association, Deloitte and Duke's Fuqua School of Business. Almost every ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...