“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Downie, senior vice president and ...

Data quality testing platform Soda Data NV today announced the launch of SodaGPT, a data management platform that uses generative artificial intelligence to help users define data quality expectations ...

On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are ...

The latest trends in software development from the Computer Weekly Application Developer Network. Data quality company Soda has launched SodaGPT, a generative Artificial intelligence (gen-AI) powered ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

It can be tough to manage data manually, and doing so can sometimes lead to errors or inefficiencies. Spreadsheets can get overly complex, and data quality can suffer. This has become a large enough ...

Organizations addressing data quality issues as a strategic operation are positioned to adapt to latest trends and scale their businesses ...